The UTruePay Blog

How UTruePay Can Help You

THE PROBLEM:

Like I explained in a previous post, a supplier taking a credit card payment for any amount (whenever the card is not present), regardless of the payment processing service used, is effectively making a gamble that:

• the buyer is not going mess him or her around on the transaction;
• the buyer is not using a stolen/fraudulent card; and
• the buyer is therefore not going to start a chargeback process (which results in the supplier not getting paid).

The high risk this gamble entails means that today, suppliers are increasingly insisting on more transparent ways of getting their customers to pay for things (or they should be if they don’t want to lose money) – especially for larger transactions where they could potentially lose a large sum of money.

And that’s fair. No supplier wants to send a customer a good only to not get paid for it. This is why suppliers (including those on eBay) may want you, as a customer, to pay by a direct bank wire or a bank/debit card. Both these methods offer you no protection if the supplier turns out to be less than trustworthy.

Once you’ve paid by either of these methods, there is no comeback and you’re at the mercy of the supplier. The problem here is that when moving from a credit card payment to a direct transfer, the risk has shifted, in its entirety, to the buyer.

The essence of the problem is that suppliers won’t take a credit card because they’re scared, and buyers won’t pay by transfer or a bank/debit card because they are scared. Clearly, there is a problem.

THE SOLUTION:

Simple: pay through UTruePay.

If you are a buyer and you pay a supplier through UTruePay, we ensure that the company is in a position where it can actually deliver what it promised you. And we do this instantly, on the spot. Furthermore, we get them to legally commit to keeping their promises to you, so that they can’t get out of the deal once they’ve got your money. We make sure you bear no risk.

The benefits for a supplier are also equally significant. You receive your funds without merchant fees. You cannot be subject to a chargeback, you cannot be the victim of fraud, you get your money the same day and your customer get total peace of mind. You’re simply receiving the money you deserve. We make sure you bear no risk.

Why?

Because everyone should stick to their promises. Because good people should be able to sell without fear.
Because good people should be able to buy without fear.

Nobody should have to lose money by trading with dishonest people. It’s just not fair. UTruePay eliminates this scenario and all fear for both buyers and suppliers.